Mara Beauty

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Founded in 2018 by beauty editor Allison McNamara, MARA Beauty is a results-driven, algae-powered skincare brand rooted in clean, conscious beauty. Inspired by the Sea of Marmara and the power of the ocean, MARA blends clinically-tested actives with a proprietary wild-collected algae complex sourced from France and Ireland. Every formula is designed to deliver visible, transformative results while supporting skin barrier health. MARA invites you to Sea the Glow®—a radiant, hydrated complexion with fewer steps and more impact.

About Mara Beauty

	The Mission: Clean Beauty, Real Results MARA’s mission is to simplify skincare without compromising performance. Every product is formulated to deliver hydration, clarity, and firmness, while being gentle enough for sensitive and acne-prone skin. With a commitment to minimal, effective routines and “hero” products, MARA empowers users to achieve radiant skin in three steps or less. Backed by clinical testing, every launch reflects a balance of natural power and scientific precision—making clean skincare not just safe, but truly effective.
The Algae Advantage At the heart of every MARA formula is its unique blend of wild-collected algae, rich in antioxidants, fatty acids, and essential nutrients. This proprietary marine complex is the foundation for plump, firm, and glowing skin. Algae is combined with other superfoods like moringa and chia, enhancing skin’s hydration, smoothness, and radiance. Sustainably sourced and clinically validated, MARA’s algae acts as a powerhouse to reinforce the skin barrier, soothe sensitivity, and visibly improve texture and tone.
	Innovative Formulations MARA merges nature with science in first-to-market, award-winning formats. From their bestselling Algae Enzyme Cleansing Oil to the multitasking Universal Face Oil, every product is crafted with clean, clinical-grade actives like THD Vitamin C, retinol, and fermented green tea. MARA’s signature glow comes from smart combinations—gentle exfoliants, nourishing oils, and barrier-protecting ingredients—that work in synergy to target concerns like dryness, dullness, breakouts, and fine lines.
Clean, Sustainable, and Planet-Positive MARA is a Certified Plastic Neutral brand and a proud member of 1% for the Planet. With glass packaging, FSC-certified cartons, and planet-safe ingredients, the brand goes beyond clean formulations to ensure ocean-safe and eco-conscious beauty. MARA supports kelp reforestation and marine conservation projects, and actively works to reduce carbon emissions through sustainable manufacturing in Los Angeles. With every product, MARA protects your skin and the planet.
	Skincare That Celebrities and Editors Love With rave reviews from beauty editors and celebrity fans like Hailey Bieber, MARA has become a cult favorite for its luxurious textures and visible results. Products like the Sea Vitamin C Serum, Algae Retinol Face Oil, and SeaDream Firming Algae Crème have earned their place on vanities worldwide. Loved for its sensorial experience and skin-boosting results, MARA proves that clean beauty can be both high-performance and indulgent.